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But, of course, the convenience of connected data also means threats from bad actors can do a lot of damage. Cybersecurity initiatives are essential to protecting our data and thus, our way of life. In his March 31, 2021 speech, Secretary Mayorkas stressed the need for senior leaders to focus on strategic, on-the-horizon challenges and emerging technology. He specifically highlighted the importance of the transition to post-quantum encryption algorithms pointing out that the transition is as much dependent on the development of such algorithms as it is on their adoption. While the former is already ongoing, planning for the latter remains in its infancy. The government and industry must prepare for it now to protect the confidentiality of data that already exists today and remains sensitive in the future. They may exist for many reasons, including by original design or poor configuration. They may have been added by an authorized party to allow some legitimate access, or by an atta...

By summarizing the purchase journey, they can also recognize gaps and growth for future marketing opportunities that will either meet objectives or propose new objectives and increase profit. 70% of marketers list increasing brand awareness as their number one goal for marketing on social media platforms. Facebook, Instagram, Twitter, and YouTube are listed as the top platforms currently used by social media marketing teams. As of 2021, LinkedIn has been added as one of the most-used social media platforms by business leaders for its professional networking capabilities. Moreover, younger audiences favor other methods of communication and prefer to deal with fewer touchpoints when engaging brands. Video is a useful channel where you can repurpose and republish your existing content or vice-versa. On the one hand, that means taking a content piece like a blog post and turning it into a video. One particular form of these analytics is predictive analytics which helps marketers figu...